Insights
Things worth reading.
On investor perception, narrative risk, and what boards, buyers and the press find before anyone asks them.
Board CommunicationsBoards now ask about reputation the way they ask about cashJuly 2026Investor PerceptionInvestors will search for you before the first callJune 2026Narrative RiskThe cost of AI washing is not the same for everyoneJune 2026Narrative RiskYour investors have moved on from 2022. Have you?April 2026Governance CommunicationsWhen the CFO says one thing and the CEO says another — and neither of them noticesMarch 2026Investor PerceptionFrom virtue to sin: the approach that does not travelFebruary 2026Communication misalignmentThe problem with hiring a PR agency six weeks before a fundraiseJanuary 2026